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SONY'S ROUGH CUT BUNDLE STARS
AS BACKUP SOLUTION
FOR VIDEO EDITORS
April 16, 2003
Sony Electronics is simplifying
the workflow process for Mac computer-based video
editors with its new Rough Cut advanced video
editing storage kit, a complete solution built
around the Advanced Intelligent Tape (AIT) data
storage format.
The Rough Cut kit lets editors collect, back up
and archive their work throughout the editing
process by storing all their project elements
together as data files. If an editing project
is interrupted or requires revisions - even several
years later - the project can be restored onto
the editing station with all the source elements,
time coding, and work intact, eliminating the
need to collect, load or re-digitize any material.
Because the materials are stored in data formats,
there is no loss in quality - the project is literally
just as the editor left it.
The kit includes an AIT-2 drive with an i.LINK
IEEE 1394 digital interface (also known as FireWire),
Mezzo ES Generation 4 backup software for Macintosh
computers, ten AIT media cartridges with a total
capacity of up to 333 Gigabytes (GB), and all
necessary cabling for simple installation. The
initial shipments will also include two writable
Sony DVD discs.
"Sony is in a unique position
because we can use our expertise in both A/V and
IT to deliver a true solution for video storage,"
said Kevin Handerson, director of marketing for
Sony Electronics' Business Solutions and Systems
Company. "The Rough Cut kit is an engine
to reduce re-work and help satisfy clients. Managers
will value the way this solution boosts productivity
and streamlines workflow. Editors will benefit
because they can focus on delivering their most
effective and creative work - not on re-digitizing,
re-loading and re-creating files."
The first releases of the Rough Cut
video editing storage kits are designed specifically
for the post-production process using Apple Macintosh
computer-based systems. It is ideal for independent
videographers, corporate A/V departments and video
production service firms. The kit is compatible
not only with Apple's Final Cut Pro editing software,
but also with selected video and audio editing
software from AVID, Adobe, Media 100 and DigiDesign,
among others. The solution has minimum requirements
of Mac G3 computers or higher, as well as Mac
OS X version 10.2, or earlier to Mac OS 9.1 operating
systems.
The Rough Cut video editing storage
kit relies on advanced AIT technology to enable
fast, reliable storage and retrievals. The AIT-2
format featured in the original release has a
maximum storage capacity of 50 GB native per compact
8mm tape cartridge and a native data transfer
rate of 6 megabytes (MB) per second. The AIT-2
drive can also use lower capacity AIT-1 tapes
(25 or 35GB native) and AIT-2 tapes (36GB native)
for smaller projects.
The kit includes Mezzo ES Generation
4 software that was specifically developed for
project-based editing storage. Mezzo uses a drag-and-drop
interface that allows users to automatically back
up digital files to free space on their systems,
while preserving their ability to review, restore
and edit earlier sessions. The software is capable
of backing up single files up to 2 TB, which is
approximately equivalent to two broadcast-quality
movies.
Sony's initial AIT-2-based Rough
Cut video editing storage solution, identified
by the model number RCUT210MAC1, will be available
in May for a suggested retail price of $1,999,
representing a substantial savings of 30 percent
over individual component purchases.
Through Sony's Rewarding RecordingSM
Program, end-users of AIT cassettes and
other professional and data media can
expand their return on investment by redeeming
their tape purchases for a variety of
rewards, including reimbursements for
professional recorders and purchases of
Sony consumer electronics products. Full
program guidelines are available at: https://www.sonyrewardingrecording.com.
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