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Bits
& Bytes
Savvy About Schools
Education
Marketing Group offers service and technology
solutions
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In an effort to
assist school administrators, educators
and staff members, Sony Electronics has
formed a dedicated education marketing group
specializing in the technology needs of
educational institutions. Sony’s team of
experts provides consultation to audiovisual
and information technology administrators,
technicians, facility and MIS managers,
and school superintendents, helping them
assess their requirements for AV and IT
equipment based on their current infrastructure
and future expansion plans.
The education
marketing group’s new web site, www.sony.com/education,
offers information about Sony equipment
and system integration for auditoriums and
meeting rooms; classroom instruction; distance
learning; language learning; production,
broadcast centers
and media labs; and surveillance and security
cameras.
Sony offers service
and technology solutions for:
Production, broadcast
centers and media labs: To get high school
and college television and radio stations
on the air, Sony can assist station managers
in selecting the right products, systems
and services to create a state-of-the-art
media center.
Videography of
school athletics and events: In the field
of play, Sony’s DVCAM® camcorders and
projection technology is catching on big
time with high school and college sports
teams.
Distance learning:
To link students in the classroom with students,
instructors and other persons across town
or around the world for face time, dialogue
and exchanges of information, Sony offers
the PCS-1600 set-top and PCS-6000 room videoconferencing
systems.
Auditoriums and
meeting rooms: For any size meeting room
or auditorium, Sony offers ultra- bright,
high-performance projectors and plasma displays
for multimedia presentations.
Classroom instruction:
Sony’s IP addressable products include networked
projectors, plasma monitors, cameras and
camcorders that make system management easier
with remote maintenance and diagnostics
via the Intranet.
Language learning:
With more Americans now learning a foreign
language, be it French, Italian, Spanish,
Japanese or Chinese, Sony offers learning
systems like the Symphony® System and
software products such as Virtuoso™ for
instructional control.
Security: With
all eyes on security for schools and university
campuses, Sony offers a wide range of high-quality
surveillance and monitoring products including
CCTV cameras, monitors, printers, time-lapse
video recorders, switchers and multiplexers.
For more information,
visit www.sony.com/education or email at
education.systems@am.sony.com.
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Who's Number One?
SONY,
Of Course
For the third year in
a row, and the fifth time in the last
eight years, Sony has been chosen
as the number one brand, according
to the annual Harris Interactive®
survey of the best brands. Since The
Harris Poll® began measuring “best
brands” in 1995, Sony has been named
number one five times (1996, 1998,
2000, 2001, and 2002). According to
Harris Interactive, “No other brand
comes close to matching this record.”
This year’s poll reflects
the results of an online survey of
2,050 adults in the United States
conducted between June 20 and June
26, 2002. The survey asked respondents
to name the three brands they considered
the best. In the eight years since
Harris Interactive began asking this
question, Sony has never been lower
than third. Sony led this year’s list
followed by Dell, Ford, Kraft, Coca-Cola,
General Electric, and Pepsi- Cola.
“We’re proud to be honored
once again as the leading brand, especially
this year, when our motion picture
group is number one in domestic market
share and box office,” says Howard
Stringer, chairman and CEO of Sony
Corporation of America. “The quality
and integrity of Sony-branded products
and services that are created and
marketed by our U.S. operating divisions—Sony
Electronics Inc., Sony Computer Entertainment
America Inc., Sony Music Entertainment
Inc. and Sony Pictures Entertainment—are
our greatest assets and enduring strengths.
Our U.S. operating divisions all share
the same drive for excellence, elegance
and innovation, and we’re glad that
The Harris Poll respondents continue
each year to recognize this commitment.”
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