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Bits & Bytes

Digital Students

The Ringling School of Art and Design Upgrades from Analog to Digital

The internationally renowned Ringling School of Art and Design recently updated its video production facility from an analog Sony Betacam SP® system to a Digital Betacam system, and its adoption of digital tools has taken its students to the technological forefront of their respective fields.

The upgrade in hardware reflects the shift to digital processing in the film, video and animation industries. Ringling wanted its equipment to reflect standard practices in the industry and to better enable its students to learn, create and compete with their peers, says Dr. Mahmoud Pegah, director of institutional technology, Ringling School of Art and Design, Sarasota, FL.

Jim McCampbell, the head of Ringling’s computer animation department, offers another reason for the Digital Betacam upgrade: quality. “Our students submit their work to many film festivals and competitions,” says McCampbell. “The analog system was susceptible to generational loss, especially when students were creating, for instance, five-story-high images.”

In order to provide the best entries in the international competitions, Ringling needed digital equipment. With it, students can perform nonlinear editing, which not only offers repetitive editing without quality loss, but also spatial flexibility.

The Digital Betacam system works smoothly


Computer Animation student David Linsey inspects Ringling's new Digital Betacam system.
with Ringling’s analog equipment, says McCampbell, which the facility uses to access their analog archives. Like McCampbell, Pegah is pleased with the new Digital Betacam equipment: “It’s a robust system.”

Moreover, the students are easily adapting to their new digital tools. “Because of its accessibility, students don’t have to spend their time learning how to use the system,” says Pegah. “They can use that time to concentrate on their projects.”

The Digital Betacam system is also scalable, which is important as Ringling plans to hook its production facility into its campus network in the future, says Pegah.

The $200,000 integration project was installed by Sony’s Systems Integration Company. They did “a wonderful job,” says Pegah. “They were true professionals, from the engineers that came and listened to what we had envisioned to the people who did the wiring. We get many visitors here and often, after showing them our students’ work, I’ll show them the wiring. By itself, it’s a piece of art.”

Ringling is so pleased with the results of the Digital Betacam system that it intends to use Sony DTF® storage equipment for another project it has in the works: a larger-scale version of what the animation department has now, intended for campus-wide use.

“We’re thankful for Sony’s participation,” says McCampbell. “The program has had a lot of success. Just this year a student won the Student Academy Award for animation, and half of the student works shown in this year’s Siggraph Electronic & Animation Theaters were from Ringling. Sony’s products make it possible for the world to see these art works in the same way the artists did as they were creating them.” —Marieke Cassia Gartner

 

 

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