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Think
office productivity is limited to the
size of your hard drive and the speed
of your network connections? Please.
Talk to the brainiacs at Microsoft’s
research labs and they will tell you
that this is just the beginning.
Imagine a world in which money is no
object and the goal is to stretch technology
to its limits. |
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world in which technology minimizes
distractions and allows you to focus
on the task at hand. It knows who you
are, what your schedule is, what projects
you are working on, and conspires to
help you accomplish more in 15 minutes
than you dreamed you could do in an
hour. |
In this world,
you come into your office, log onto your
computer, and scan your desktop for your
morning update. In one corner of the desktop
screen is your daily schedule, next to which
are all of the new documents that have arrived
since you last logged on. Beside that are
all of your incoming emails, video mails,
and voice mails from both your office and
cell phones compiled in one convenient inbox.
You even have an urgent notice alerting
you to the fact that you are supposed to
be in a meeting right now. The urgent alert
tells you where the meeting is located,
who will be attending, and supposed to take
with you. If you can’t attend in computer
asks if you want to log in by video cam.
YOUR OWN PERSONAL ASSISTANT
In this world, the various
operating systems, platforms, and device
requirements are rrelevant. No matter where
you are or how you are connecting—via cell
phone, laptop, PC, or handheld—the software
converts your documents, voice mail, e-mail,
and video mail into documents most appropriate
for that device. And because all of the
devices are connected, wherever you log
in—your office, home, car, even abroad an
airplane soaring at 30,000 feet—you have
full access to all of your data and communications.
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It’s like having your
own personal assistant. The software
even supplies a few extras that you
might not have thought of, like when
your boss sends you an instant message,
the inbox includes your boss’s name,
a summary of your last email correspondence
with him, where you are in your project
schedule, a current project summary,
and the fact that you are scheduled
to play racquetball with him after
work today. It even reminds you of
your boss’s lovely wife’s name...
just in case.
In a nutshell, the software
organizes the overload of information
and repetitive tasks that siphon your
productivity and frees you to focus
on the most important tasks in your
day.
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“In our research, information
workers tell us that the biggest challenge
they face is information fatigue,” says
Thomas Gruver, group marketing manager,
business productivity, at Microsoft. “All
of us suffer ‘information
overload’ from the volume of information
that is coming at us—faxes, e-mails, voice
mails—from all of our different accounts.
Managing across those communications can
take up 20 percent of our day. At Microsoft,
the question we were asking is: How do we
build effective software that cuts through
the clutter and uses the power of today’s
leading-edge networking, integration, and
communications technologies to make people
truly more efficient?”
MAKING INFORMATION
WORK
The answer
to this question can be found at Microsoft’s
Center for Information Works, a demonstration
center that features many of today’s cutting-edge
hardware devices, seamed with Microsoft’s
future-looking, prototype software to create
the ultimate working environment. Located
in the Microsoft’s headquarters building,
walking distance from the office of Bill
Gates, the Center has been only recently
viewed by select corporate executives, political
figures, and print and broadcast media.
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The
Center for Information Works is a Jetsons-like
world in which visitors experience Software’s
ultimate potential. Using a fictitious
business crisis into which politicians,
CEOs, directors, and IT managers are
plunged the moment they walk in the
door, the Center allows participants
to experience this potential in a simulated
work environment that keeps them in
a perpetual state of “Wow.” |
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When
visitors enter the Center,
they leave behind
their own identities and become employees
of Contoso Widgets Corporation. Immediately,
they are informed by the Microsoft
demonstrator, who has assumed the
identity of a Contoso Widgets project
manager, that he has received an urgent
e-mail that Contoso’s chief competitor,
Fabricam, is about to launch a bigger,
better, faster widget. Using Microsoft’s
powerful prototype software, the Contoso
projector manager plays the e-mail,
which contains both audio and video
components, on a rear-projected flatpanel
screen for all the employees to see.
Not only is their competitor about
to trump them, the email sendee confides,
but Contoso management wants to know
if they can trump Fabricam’s plan
with a project of their own. In fact,
the Contoso CEO wants to announce
these plans to the press in two hours!
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This begins the whirlwind
tour using the power of cutting edge devices
from Microsoft’s Center for Information
Works suppliers, including Sony Electronics,
seamed together with Microsoft software.
The Contoso employees assemble
in the conference room, where three Sony
back-lit screens are stitched together using
Microsoft’s BroadBench® software to
form a wall of available information. Participants
sit with PCs, handhelds, smart cards, and
wireless mice, and walk through the process
of determining the feasibility of an accelerated
launch. Employees share information and
collaborate on the project by logging into
a dynamic, interactive web page created
especially for the meeting. Based on the
input from participants during the meeting,
the page is updated in real time. The web
page is visible on their PCs or overhead
on the flat-panel monitors above the presenter’s
head.
Throughout the meeting, Contoso
employees can share files by dragging and
dropping them on the meeting web site; draw
on electronic sketch pads that everyone
can view; and interact with the charts to
see the intersections of data that meet
their needs. Mission-critical data such
as inventory, supplier schedules, costing,
and delivery, along with a variety of relevant
background information, is searched and
retrieved from all corners of the organization
with a few clicks of the mouse. That information
is then organized into lists, flow charts,
or graphs also at the click of a mouse.
Participants can view and comment on these
data via the interactive web page, which
is continually updated.
From there, participants move into the conference
room, where they videoconference with members
of the Contoso team around the world. And
some participants are sent to various other
slice-of-life environments, such as a home,
automobile, and airplane, to demonstrate how
they can stay connected to the same meeting,
no matter how fast they are traveling or how
high above the earth they may be.
JUST LIKE HOME, ONLY BETTER
While the Center for Information
Works is designed to be campy and fun, it
hits all of the major crunch areas that
CEOs and their employees face: information
overload, availability of data, work/life
balance, networking, integration, and project
collaboration.
Participants are wowed by the
technology’s ability to enhance productivity
down to the most exacting level of detail.
For example, if the participants need to
move from PC to handheld PC, they can do
so seamlessly using the same wireless mouse.
And phone calls can be made from the built-in
phone, with phone numbers read with the
same mouse using the sender’s e-mail address
book.
Once the meeting is adjourned,
all of the information is archived in document
form for easy retrieval. If members of the
management team not present at the meeting
need to be updated on the meeting’s conclusions,
the software will create a summary e-mail
with the relevant charts, graphs, and text.
With a single click, the summary e-mail
can be sent to selected members of the user’s
address book for retrieval on whatever device
they are using at the time—handheld, PC,
cell phone, or fax—and the software makes
all of the necessary accommodations.
At the conclusion of one recent
Center for Information Works demonstration,
an executive—now out of his Contoso Widgets
persona —turned to his colleague and said,
“Has our IT guy seen this? If not, get him
over here right away!” Exactly the kind
of reaction that Microsoft is looking for.
Thomas Gruver emphasizes, however,
the Center’s not about demonstrating hardware
or even software. It’s about integration.
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“Instead
of it being about cool new features,
which have driven most companies’ purchase
decisions over the last ten to twenty
years, Microsoft is looking at the larger
context of bringing technology together
so that employees can use it to save
time, eliminate redundancy, and develop
a better work-home balance, which are
the major issues we are hearing from
information workers,” says Gruver. “Everything
we are showing is about how to manage
that overload of information to get
away from information fatigue.”
While the solutions are extraordinarily
sophisticated, the idea behind them
is extraordinarily simple: connected
data. “Companies are running multiple
systems from financial ERP to manufacturing
processes, to health care, to human
resources. |
While all are great systems,
they are completely disconnected—if not
internally, then with partner systems externally,”
says Gruver. “We pull that together so that
knowledge or information workers can make
much more valuable decisions by having that
information at hand. We take islands of
data and connect them, allowing employees
to analyze and utilize data in a more effective
way. Where the real power comes is that
they don’t have to be IT executives to do
it. They just drag and drop between two
data queries and the software knows what
they are trying to do.”
Some of the technology showcased
in the Center for Information Works is currently
available. The rest is prototype only. “We
want to bridge the gap between products
that
are about to ship,” says Gruver. “But for
the most part, the exhibit is five years
out. It’s easy to create prototypes with
conceptual ideas. Where the real cost is
making it affordable to the masses, which—fortunately,
for us—is not what this is about. We are
charged only with looking at what these
solutions might be. The software you see
looks very little like software you’ve seen
from anybody before.”
Indeed, it doesn’t. In fact,
the fast-moving Center for Information Works
demonstration throws participants into a
world they never could have imagined, one
that leaves their heads spinning. Joked
one meeting participant, “That sure was
information overload on how technology can
save on information overload!” To this,
Gruver’s response sounds a lot like the
guy who cheerfully tests cell phone reception
in a current, popular Verizon TV commercial:
“Goood!”
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