Issue 8
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  Kinko's Adopts PictureStation
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  Pyramid Reaches New Heights
  Out of This World
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Work Smart, Work Sony
ACROSS AMERICA, UNIVERSITIES, CORPORATIONS, AND HOUSES OF WORSHIP ARE DISCOVERING THE COMPELLING ADVANTAGES OF SONY PRODUCTS AND SERVICES

For an insight into how college instruction has evolved, read our cover story, “Boston University Reaches the MTV Generation,” on page 26 to learn how Boston University and numerous other colleges have gone high-tech. At Boston University, many classrooms are now equipped with Sony’s VPL-FX50 network projector, which enables professors to create “a digital chalkboard,” harvesting the wealth of multimedia materials available online.

Boston University’s digital chalkboard is changing the curriculum from a text-based format into an increasingly computer-based format. In the near future, one BU professor predicts, classroom material “won’t even start as books. It is so much faster and economical to develop and distribute content on computer networks.”


The technical operations staff at BU is also enjoying the benefits of networked projectors. With non-networked projectors, the technical operations department must wait for a professor to report a projector failure. However, with the IP-enabled VPL-FX50 projector, a member of the technical operations staff routinely conducts remote diagnostics on an office desktop computer. This has changed the technical operations staff’s support strategy from reactive to proactive, allowing it to manage its materials and manpower more effectively.

Like networked projectors, Sony’s new professional optical disc video system is a startling technological breakthrough. Sony Broadcast and Professional Systems Division senior vice president Steve Jacobs discusses the competitive advantages of the professional optical disc video system in Questions & Answers (page 18) and how it will enable broadcast and production companies to achieve their objectives of working “faster, better and cheaper.”

“We think optical will make our customers instantly more competitive,”says Jacobs.“In addition, we think the Internet-quality video that we record in addition to DVCAM®or the MPEG IMX™ video will be very easy to reprocess and put on the Internet.”

In addition to many other retailers around the country, Kinko’s Inc. has embraced Sony’s
PictureStation™ digital photofinishing systems. See page 8 for the story of why Kinko’s, the world’s leading provider of document solutions and business services, decided to install the PictureStation systems in 800 locations nationwide. As Kinko’s executive vice president of operations Sue Parks puts it: “Sony’s PictureStation systems present a compelling opportunity to expand Kinko’s range of photo services with what we feel is clearly the best retail-based digital photofinishing solution.”

Houses of worship are also discovering the high-tech world’s benefits. When the Calvary Cathedral of Praise (page 34) recently relocated to a larger house of worship in the Kensington section of Brooklyn, the church installed a comprehensive presentation system featuring Sony projectors, monitors and color video cameras.

Now, the Pentecostal church uses two Sony VPL-FX50 SuperSmart projectors, two professional PVM-14N5U production monitors and two DXC-390 high-resolution color video cameras. The integrated projection system enables the church to capture and display everything from video clips, special events announcements, and words to songs and hymns on two large screens for the benefit of its 2,500 congregants.

As always, we appreciate hearing from you. Please share your thoughts and comments with us.

Cordially,
Alec Shapiro
alec.shapiro@am.sony.com

 
 

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